Blog
Listings, reviews, and marketing notes
Notes on listings, reviews, and marketing for US local businesses. Posts ship as they are written.
2026-09-03
Google Business Profile checklist for local businesses
A practical GBP checklist for US local businesses.
2026-09-03
How to respond to negative Google reviews (templates)
Patterns for answering a bad Google review without fake quotes.
2026-09-03
How to get more Google reviews without sounding desperate
Ask happy customers at the right moment, on the channel they answer.
2026-09-03
Why your business doesn't show up in ChatGPT
A 40-60 word answer plus the listings work that feeds AI answers.
2026-09-03
NAP consistency: the boring reason you don't rank locally
Name, address, and phone must match everywhere they appear.
2026-09-03
Restaurant review response examples (real patterns, not fake quotes)
How restaurants should answer reviews, without fictional diners.
2026-09-03
Dental practice online reputation: what actually moves new-patient calls
Reviews and listings, not vanity counts.
2026-09-03
AI marketing vs hiring a part-time coordinator
When an agent is the next hire vs a person.
2026-09-03
Apple Business Connect vs Google Business Profile
Both matter. Neither replaces the other.
2026-09-03
Local SEO vs AEO: what to do this year
Maps and Google still first. AI answers reuse that work. No /aeo URL.
2026-09-03
Multi-location listing management without a coordinator
Every store listed accurately, including hours and reviews.
2026-09-03
Social media for home services that doesn't look like a national brand
Job photos and replies in a local voice.