Geopolitical headwinds across the cross-border surface
Export controls, CFIUS scrutiny, and shifting data-flow rules make every cross-border move a compliance question first, a sales question second.
Chinese companies entering the US market navigate a more complex mix of regulatory, brand-perception, and contracting differences than peers from any other region. The China Desk runs your US GTM as a compliance-first, brand-aware managed service — bilingual humans and governed AI agents operating to American buyers' tempo.
CST-friendly hours · Bay Area based
Humans · Relationships & Judgment
Agents · Governed Execution
Trade show leads followed up, all of them
Agents work CST and Pacific hours
Audit trail on humans and agents
Formal written reports to HQ, in Mandarin
These aren't strategy-deck abstractions. They're the specific failure modes we've watched China-based companies hit during US market entry — and the reasons the China Desk exists.
Export controls, CFIUS scrutiny, and shifting data-flow rules make every cross-border move a compliance question first, a sales question second.
American buyers often ask 'where's your US team?' before they ask about your product. Brand positioning has to be built, not assumed.
US LOIs aren't Chinese MoUs. Term sheets carry legal weight; verbal commitments don't. Both sides routinely misread the other.
FDA for medtech, FCC for hardware, FTC for SaaS, plus state-by-state privacy laws — none of it intuitive coming from PRC frameworks.
One playbook per country — not one global template. Below is the specific Chinese GTM motion we run, refined from actual engagements with China-headquartered companies.
US entity, banking, and a sector-specific regulatory roadmap — completed before the first sales call, not after the first deal.
A US-facing identity, visible US team, and customer references built from day one — so the brand question never derails a sales cycle.
We match the GTM motion to your sector. Hardware moves through distributors and integrators; SaaS through direct enterprise sales.
All HQ-facing reporting in 中文 简. All US-facing contracts in US-format English with clean MNDAs and clear LOIs.
Every China Desk engagement deploys a hybrid pod on the AI-Harness platform. Bilingual humans own first meetings and cultural judgment. Role-based AI agents handle the high-volume work (research, follow-up, CRM hygiene, and reporting) under the same governance your HQ expects.
6 specialists · 1 governed pod
Every action logged on AI-Harness
Your hybrid pod
Bilingual Account Director
HumanSingle point of contact; communicates with HQ in Mandarin.
US Sales Lead
HumanRuns meetings and negotiations with American buyers and distributors.
Account Research Agent
AIMaps target accounts, buyers, and competitors at scale.
Trade Show Follow-up Agent
AIResearches badge scans and drafts follow-ups within 72 hours.
CRM & Pipeline Agent
AILogs every touch; provides real-time pipeline visibility.
月度报告 Reporting Agent
AIAssembles formal monthly reports in Mandarin from the audit trail.
市场契合度评估
A candid evaluation before you invest: pricing, certifications, localization, buyer landscape, and a go / fix-first / no-go recommendation.
渠道开发 · 销售代表
Your outsourced US sales pod: targeted outreach, qualified meetings, distributor sourcing, and deal support through signature, under your brand.
展会激活与转化
Pre-show meeting scheduling, bilingual booth support, and the disciplined 90-day, agent-driven follow-up that turns badge scans into revenue.
Chinese companies demand documentation, and most US vendors can't provide it. China Desk runs on the AI-Harness platform, so every action by humans and agents is captured in an immutable audit trail. Monthly reports are generated from actual work records, not consultant recollection.
月度活动报告
Monthly Report · 2024年5月
A 45-minute consultation, in English or Mandarin, at hours that work for Shanghai. We'll give you an honest read on your US readiness, whether or not you work with us.
免费咨询 · No obligation · 30 days to decide